EMERGING DESIGNER

Geren Ford

IN THIS FEATURE: Meet Geren Fashion Focus

eren Ford focuses on simple shapes with graphic stripes and color blocking including striking empire-waist dresses, casual jackets paired with shorts, and sexy modern mini dresses.

Geren Ford is an L.A. based line of sportswear/lifestyle wear that was launched in 2002. Designer Geren Lockhart was raised between Northern California and New York City. She studied at Parsons in New York and Otis in Los Angeles, and after a 12 year career in advertising, she decided to launch her life's dream-a line of clothing.

The design philosophy behind the line is one of a lifestyle, it is designed with inspiration from those cinematic moments in life that we don't experience often enough. Each item is designed with the thought that it will be one of the items that you pack every time you go somewhere.

Geren takes the "ready to wear" process that she learned at Parsons and applies it to simple, painstakingly designed pieces. The line is about the kind of sexy that comes from sitting in a lounge chair in a hotel in Paris-looking out the window at the Eiffel Tower, or lying on the beach at St. Barths. Geren Ford is for those times in life when you're really living, working, or relaxing at home and around the world.

Geren Ford's items have been seen on celebrities such as Cameron Diaz, Kate Hudson, and more.